Smile Assessment – Promote Cosmetic Services

Make your practice a destination for new patients by creating a unique experience and systemizing the entire New Patient Experience, from the first phone call to the first visit to future appointments. Each interaction of the New Patient Experience should be documented and scripted for maximum effectiveness. To succeed in today’s competitive marketplace, practices need to treat every patient like a VIP. The practices that exceed expectations during patient interactions will be the ones to receive more patient referrals, achieve greater case acceptance and experience continual increases in practice production. The first visit is the critical one. Like the old saying goes, you never get a second chance to make a first impression. New patients should walk out saying, “I have never been in an office like this before. They are so pleasant… so nice… so friendly!” If they aren’t saying this, go back to square one because you have failed. When your internal service is great, your marketing is on track. Remember, the goal is to create a foundation for a long-term positive relationship for the patient with the practice. Original Page: http://www.levingroup.com/ortho/index.php/resources/2011-12-01-16-29-21/3/3-smile-assessment–promote-cosmetic-services