October 01, 2012 Dentists concerned about economic recovery By Kelly Soderlund, ADA News staff Dentists…
Patient Referrals â?? Script Your Way To More New Patients
Patient Referrals – Script Your Way To More New Patients
Training the dental team to ask for referrals can lead to a dramatic increase in new patients. Scripting will help your staff consistently deliver your marketing message. When patients remark how pleased they are with the practice, team members should be trained to respond with the appropriate response. For instance, your script could direct staff to thank patients at the end of treatment and say, “We love having patients like you. Please tell your friends about us.” Patients are often thrilled to refer friends and family. Anyone who refers one patient should receive a personal thank-you call from you and the office manager. On his or her next appointment, a referring patient should receive thank-yous from at least four staff members, including front desk personnel, the assistant, the hygienist and the doctor. Recognition and appreciation are very meaningful to all patients. Original Page: http://www.levingroup.com/ortho/index.php/resources/2011-12-01-16-29-21/3/1-patient-referrals–script-your-way-to-more-new-patients